In today’s saturated vacation rental market, being “nice enough” no longer makes the cut. Travelers are searching for more than just a place to stay—they’re looking for a memorable experience. They expect thoughtful lighting, stylish interiors, space to settle in, and a cohesive theme that elevates their trip from ordinary to exceptional. If you’re aiming to increase bookings—and revenue—it might be time to give your property a well-deserved design refresh.
But before jumping into upgrades, it’s important to plan with purpose. Timing is everything. Avoid costly downtime by scheduling larger design projects during slower seasons—think summer in Arizona or winter in Tennessee—when demand naturally tapers off.
Ready to stand out in a sea of sameness? These design tips will help you create a space that effortlessly blends form and function with personality, helping your rental truly stand out.
1. Lead With Local Flavor or a Unique Theme
Today’s guests want more than just four walls and a bed—they want a space that tells a story. A cohesive design theme, whether it’s a desert-chic boho retreat or a sleek, music-inspired haven, sets the tone for the experience and makes a lasting impression. Just be sure your design aligns with your target audience. A bold bachelorette aesthetic might thrive in Nashville’s lively scene, but could feel out of place in a quiet, family-focused neighborhood.
2. Don’t Sleep on the Lighting
Lighting plays a crucial role in shaping both the atmosphere and functionality of your vacation rental. Harsh overhead fluorescents can make a space feel sterile and uninviting, while thoughtfully layered lighting creates warmth, comfort, and personality. Instead of relying on a single light source, consider a mix of ambient, task, and accent lighting.
String bistro lights over outdoor seating areas to set the mood for evening gatherings. Add bedside reading lamps for convenience and comfort. Incorporate playful touches like a neon sign or unique fixture to create visual interest and photo-worthy moments that guests will love to share.
Good lighting not only enhances the design—it helps create a memorable experience that guests associate with relaxation, style, and attention to detail.
3. Invest in Quality Furniture
Investing in high-quality furniture for a vacation rental may seem like a risk—especially in a home that sees frequent guest turnover. However, durable, well-crafted pieces often pay off in the long run. Not only do they withstand daily wear and tear more effectively, but they also elevate the overall look of your space, making it more photogenic and appealing in listings.
Guests notice the details. Thoughtfully selected furniture that feels sturdy, stylish, and comfortable sends a clear message: this home is intentionally designed with their experience in mind. That level of care creates a welcoming environment and fosters trust, often turning first-time visitors into loyal, repeat guests. In a competitive market, those small but impactful upgrades can make all the difference.
4. Create Smart Storage Solutions
A clean, clutter-free environment does more than enhance visual appeal—it significantly improves the guest experience. Travelers want to feel relaxed and at ease, and that starts with having space to unpack and settle in. Prioritize functional storage solutions that blend seamlessly with your design.
Clear out closets so guests can hang clothing without shifting around excess items. Incorporate stylish storage benches or ottomans that serve a dual purpose. Choose nightstands with drawers to give guests a spot for personal items, and be sure there’s designated space for luggage—whether it’s a foldable rack, under-bed clearance, or a dedicated nook.
These thoughtful touches help guests stay organized and reduce the stress of living out of a suitcase. When a space flows intuitively and supports their routines, guests are more likely to feel comfortable—and to leave glowing reviews.
5. Add Thoughtful Luxuries
It’s often the smallest details that leave the biggest impressions. Thoughtful touches—like upgraded dishware, elegant Q-tip holders, framed artwork in the bathroom, or a curated selection of cozy throws—can transform a standard rental into a space that feels elevated and memorable. Plush, hotel-quality towels add a layer of luxury, while unique accent chairs or design-forward pieces can double as Instagram-worthy photo spots.
These subtle upgrades don’t just enhance aesthetics; they communicate care, intention, and hospitality. When guests walk in and find themselves thinking, “Wow, I wish my home looked like this,” you’ve created an experience that stands out—and one they’ll want to return to.
Bonus Design Power Moves to Really Stand Out:
Schedule a Professional Photography Session
Even the most beautifully designed spaces can fall flat if they’re not photographed well. You might have the most striking chandelier or the coziest reading nook in the region, but if your listing photos are poorly lit, blurry, or don’t capture the space’s best features, potential guests are likely to scroll past.
Professional photography is essential to making your rental stand out in a crowded market. Plan your photo shoot strategically with lighting in mind. If your home benefits from abundant natural light, schedule your shoot in the morning to capture that warm, inviting glow with curtains open and shades up. On the other hand, if your space features distinctive lighting elements—like statement pendants, moody sconces, or string lights in the backyard—a twilight or evening shoot can showcase those features at their best.
Quality visuals help tell the story of your space, creating an emotional connection before guests even arrive. Don’t let poor photography undercut great design.
Maximize Functionality Without Compromising Style
In markets where group travel is common, increasing your home’s sleeping capacity can directly impact your revenue potential. More beds often mean more bookings—but that doesn’t mean sacrificing style for square footage.
Rather than overcrowding a space with bunk beds or awkward furniture placements, focus on thoughtful design solutions that enhance both form and function. This might include adding versatile pieces like daybeds, trundle beds, or converting underused areas into stylish sleeping nooks. It’s a delicate balance, and this is where expert guidance—like working with a design team familiar with short-term rental trends—can make all the difference. They’ll help you elevate your space without compromising comfort, layout, or aesthetics.
Consider Bringing In the Pros
Not sure where to begin with your design updates? That’s where Alpha Interiors comes in. As GoodNight Stay’s in-house design team, they specialize in creating stylish, functional spaces tailored specifically for short-term rentals. With a deep understanding of what today’s travelers are looking for, they know how to strike the perfect balance between aesthetics and practicality.
Their design refreshes don’t just look good—they perform. On average, homes redesigned by Alpha Interiors see a 25% increase in revenue. And a full renovation isn’t always necessary. Sometimes, small strategic changes—like updating a single room or converting an underutilized nook into a charming reading space—can make a big impact. Check out their stunning before-and-after transformations here.
Design for the Experience
In today’s market, your vacation rental has to do more than just show up—it has to show off. The good news? Thoughtful design doesn’t always require a total overhaul. With smart timing, a clear aesthetic, and a few intentional touches, you can create a space that shines—and books. So skip the cookie-cutter and start thinking character, comfort, and conversion. Your next 5-star review (and your next wave of bookings) depends on it. Contact GoodNight Stay for expert property management, or reach out to Alpha Interiors to schedule a personalized design consultation.
