The short-term rental market in Scottsdale showed steady and predictable seasonal trends this June, but savvy homeowners still had opportunities to maximize revenue—especially those working with a proactive and data-driven partner like GoodNight Stay.
If you’re a property owner looking for passive income or searching for a Scottsdale vacation rental management company, this update is for you. We’ll walk through June performance across home sizes, reveal the national travel trends influencing guest behavior, and explain how our expert team helps homeowners stand out—even in the Arizona summer.
June at a Glance: Navigating the Summer Slowdown
Arizona summers typically bring a dip in bookings as travelers head for cooler climates. June 2025 was no exception, with Scottsdale short-term rental occupancy averaging 37.7%, just slightly down from 40.2% in June 2024. However, average daily rates (ADR) held strong at $244, nearly matching last year’s $248.
Here’s what this tells us: demand may shift during the summer, but well-priced, well-presented homes still perform, and owners who stay agile with pricing and calendar availability are capturing valuable bookings.
Performance Breakdown by Home Size
7-Bedroom Homes: High Earners in a Slower Season
Despite a seasonal dip in occupancy (49.7%), 7-bedroom homes saw a 42% increase in ADR year-over-year, bringing June 2025’s average to $935. These properties are booking far in advance—averaging a 106-day lead time—thanks to their appeal for luxury travelers and large groups. Large homes continued to deliver impressive returns when priced strategically and marketed to premium segments, leveraging the combination of space, luxury, and strategic pricing.
6-Bedroom Homes: Poised for Rebound
6-bedroom homes saw a noticeable seasonal dip in occupancy, which aligns with broader summer trends in Arizona. Despite the shift, ADR remained strong at $638—showing that well-positioned homes are still commanding premium rates, especially on weekends and during event windows. The 91-day average booking window suggests guests are planning trips well in advance, giving owners time to optimize pricing. As summer softens, this segment is well-positioned for a rebound heading into late July and early fall.
5-Bedroom Homes: Stable and Reliable
While much of the Scottsdale market is pacing slightly behind last year, 5-bedroom homes stood out for their consistency. Occupancy actually edged higher year-over-year, proving this category remains a dependable choice for mid-size groups and families—especially during off-peak travel periods. ADR adjusted to match seasonal demand, but revenue remained strong thanks to stable volume. As guests continue to book closer to check-in, flexible pricing and calendar visibility will be key to capturing last-minute bookings.
4-Bedroom Homes: Summer Reset
4-bedroom homes experienced a typical summer reset in both occupancy and ADR — a reflection of seasonal patterns across much of Arizona. While numbers were softer compared to previous months, this segment still offers strong upside for owners who stay agile. Adjusted pricing and shorter lead times are helping to fill gaps with value-seeking guests, particularly during weekends and holidays.
3-Bedroom Homes: Planning Ahead
As with many mid-size homes in Arizona, 3-bedroom units saw typical early-summer softening in occupancy and nightly rates. However, the extended booking window (56 days)—up from 36 days last year—is a strong signal that guests are planning ahead, particularly for late-summer and fall travel. This category remains a reliable option for families and small groups, especially when competitively positioned.
2-Bedroom Homes: Small Size, Big Opportunity
2-bedroom units held up well in June, delivering increased occupancy and RevPAR compared to the same time last year — a strong outcome for what is traditionally Arizona’s slower season. The segment’s accessible pricing and compact layout make it ideal for couples, solo travelers, and short local stays. With most guests booking within 3 weeks of arrival, staying on top of calendar and pricing updates is key to capturing last-minute demand.
Why GoodNight Stay Owners Outperform
While summer may slow demand, the difference between average performance and exceptional results often comes down to your vacation rental management partner.
At GoodNight Stay, we combine smart pricing, real-time market analysis, and full-service property management to help owners succeed all year long. That means:
- Dynamic pricing strategies that adjust to seasonal and daily shifts
- Listing optimization and distribution on 300+ booking platforms
- Dedicated teams for marketing, design, guest services, and owner support
- Proactive revenue management based on real travel and economic data
In short: we’re not just another property manager—we’re your strategic partner in creating reliable, hands-off passive income.
What’s Influencing the Market Right Now?
Understanding market trends and the resulting traveler behavior is key to staying ahead. Such proactive analysis of consumer behavior and economic indicators allow us to adjust pricing and predict market soft spots in advance. Here are a few macreconomic trends our team is watching closely:
- Airfare down 7.3% year-over-year – Travel is more affordable, supporting drive-to destinations like Scottsdale and Nashville. (Source: Bureau of Labor Statistics – CPI Airfare Data)
- Hotel occupancy rising by 1.3%pts year-over-year – A good sign for overall travel demand. (Source: STR via TopHotel News)
- Gas prices down by ~12% – Lower gas prices allow travelers to stretch their budgets further, especially for drive-to destinations. (Source: U.S. Energy Information Administration (EIA))
- Consumer confidence remains healthy at 93.0, and unemployment saw a slight year-over-year increase by 0.5%pts, both important signals for discretionary travel. (Source: The Conference Board, Bureau of Labor Statistics – Employment Situation)
- Headline CPI increased by 2.5% year-over-year in May, while Core CPI (excluding food/energy) increased by 2.8% year-over-year. Inflation remaining within a healthy range supports stable spending habits. (Source: Bureau of Labor Statistics – CPI Summary)
These indicators help us predict where—and how—guests are booking, so we can adjust pricing and marketing tactics in real time.
Performance Highlight: Design that Converts
It’s not just pricing and data that set GoodNight Stay apart. Our in-house design team, Alpha Interiors, transforms homes into guest magnets. One Scottsdale home we redesigned recently saw a 13% increase in occupancy year-over-year—a direct result of improved listing appeal and guest satisfaction.
Even small updates in layout, furnishings, or lighting can make a major impact. If you’re thinking of refreshing your home before fall or the holiday season, let us help you turn your investment into a standout listing. Contact our design team today and let us help you turn design into revenue.
What’s Next: July & Beyond
As we move into July and the latter half of summer, we expect to see a gradual increase in demand across most bedroom sizes—particularly on weekends and around holidays. With many travelers booking closer to their check-in dates, the coming weeks present a strong opportunity for owners who remain flexible and responsive with pricing.
We’re closely monitoring several emerging travel trends that are shaping guest behavior. Late-summer travel windows continue to see interest, especially from families squeezing in last-minute vacations before the school year begins. Smaller units are also benefiting from an uptick in extended stays, as more locals are opting for convenient staycations rather than out-of-state travel. Meanwhile, larger homes are seeing an increase in last-minute group bookings tied to key weekends and events.
To capitalize on these evolving patterns, now is an ideal time to refresh your listing photos and descriptions, review your pricing strategy and minimum stay settings, and ensure your calendar is open through the fall and holiday season.
Ready to Maximize Your Property’s ROI?
Whether you already own a Scottsdale short-term rental or are exploring the potential of vacation rental investment, GoodNight Stay offers everything you need to earn more, stress less, and outperform the competition.
✓Want to learn more about how your home stacks up against the market?
✓Curious how much passive income your property could be earning?
Contact us today to discuss your property’s potential, or explore our full-service Scottsdale short-term rental management solutions.
Let’s turn your home into a high-performing vacation rental—year-round.
